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For the first time, a dedicated movie celebrating Chinese New Year was projected on the giant LED screen above the Avancorpo flagship store entrance, with greeting messages in Mandarin and English to welcome Chinese passengers, as well as call-to-action messages to invite them to participate in a WeChat digital game in the store. The last and the most important way to reach Chinese passengers was at the physical store. They could make a screenshot of the page and then use it in the store.

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When Chinese passengers arrived at Rome Fiumicino airport, if they tried to connect to the Airport free wifi through their mobile devices, they discovered a timed-splash page on their devices presenting 2 Aelia Duty Free Chinese New Year coupons. Jessica’s Secret application users received a 10% discount with a minimum purchase of 360€ or 260€ for their purchase in the Aelia Duty Free store from 29 th of January to the 15 th of February, covering the peak traveling season of Chinese New Year.ĭuring the same period, Lagardère Travel Retail also received support from Aeroporti de Roma (ADR) to send two retail promotion coupons through the Airport free wifi. The objective was to target Chinese travelers throughout their journey – when they planned their trip, when they arrived at the Airport and when they departed from the Airport.įor pre-trip targeting, Lagardère Travel Retail collaborated with the popular Chinese price comparison app Jessica’s Secret to launch two special Chinese New Year promotion coupons. To celebrate Year of The Pig, Lagardère Travel Retail reinforced its omnichannel strategy at Rome Fiumicino Airport, offering various retail promotions through different channels, as well as digital in-store shopping experience to Chinese Passengers.

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Professional equality between women and men.Assure ethical and responsible governance.Spread business social and cultural diversity to as many people as possible.Minimize goods and services’ environmental footprint.

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How to participate in shareholders’ meetings.Appointments, Remuneration and CSR Committee.The academy is also the sponsor of national journals such as Chinese Translators Journal and International Communications. Renowned for its studies on practical subjects and corresponding suggestions, the academy offers more than 20 dynamic research products, launches global surveys of China’s national image, publishes annual reports on the survey of Chinese enterprises’ global image, and organizes the “Contemporary China and the World” think tank forums and dozens of bilateral and multilateral think tank dialogue every year in different countries and regions. Under the academy are 8 research centers, international cooperation department, international news center and several other functional departments, with nearly 100 in-house researchers and dozens of guest researchers. The academy was formerly known as the Center for International Communication Studies under China Foreign Languages Publishing Administration (China International Publishing Group), which was established in 2004. The Academy of Contemporary China and World Studies (ACCWS) is a state-level think-tank specializing in studies of contemporary China and the world, global governance, global communication strategy designing and policy planning, China’s image building, international public opinion, translation and international discourse system.