You can see how quickly the browser can parse through the page. Site Speed − Here, you can capture page load time, execution speed, and performance data. You can measure the behavioral flow in terms of content. Landing page is the page where the user lands, and exit page is where the user exits your site. Content drill-down is breaking up of data into sub-folders. You can see the detailed interaction of data across all pages or in segments like content drill-down, landing pages, and exit pages. Site Content − It shows how many pages were viewed. You can find behavioral data under the following four segments − Have a look at all the campaigns you built throughout your website with detailed statistics of paid/organic keywords and the cost incurred on it.īehavior analysis monitors users’ activities on a website. It helps you measure the impact of social media on your website. In the same tab, you can have a look at your endorsements in details. You can also have a view of your hub activity, bookmarking sites follow-up, etc. You can see referrals from where your traffic originates. It helps you to identify networks where your users are engaged. Here, you can see Queries, triggered landing pages, and geographical summary. Trace traffic from AdWords (paid search). Using acquisition analysis, you can −Ĭapture traffic from all channels, particular source/medium, and from referrals. So, you can plot what you need to incur in order to overtake the market.įlow of user activity under Users flow to see the path they took on your website.Īcquisition means ‘to acquire.’ Acquisition analysis is carried out to find out the sources from where your web traffic originates. Benchmarking allows you to compare your metrics with other related industries. This report shows the activity by custom modules that you created to capture the selections.īenchmarking channels, locations, and devices under Benchmarking. New and returning visitors, their frequency, and engagement under Behavior.īrowsers, Operating systems, and network of your audience in Technology.Ĭustom variable report under Custom. The affinity reach and market segmentation under Interests. The age and gender of your audience under Demographics. You can trace the new as well as the returning users along with their geographical locations.

Audience AnalysisĪs the name suggests, audience analysis gives you an overview of the audience who visit your site along with their session history, page-views, bounce rate, etc. Let us discuss each one of them in detail. Google analytics helps you to track and measure visitors, traffic sources, goals, conversion, and other metrics (as shown in the above image). It is used by more than 60% of website owners.

Google Analytics is a freemium analytic tool that provides a detailed statistics of the web traffic. These tools are inexpensive and easy to use. Web Analytics - Google AnalyticsĪnalytics Tools offer an insight into the performance of your website, visitors’ behavior, and data flow. Web Analytics is an ongoing process that helps in attracting more traffic to a site and thereby, increasing the Return on Investment. To track the goal achievement, set the Key Performance Indicators (KPI).īased on assumptions learned from the data analysis, Test alternatives.īased on either data analysis or website testing, Implement insights. Take a look at the following illustration. It provides a data-driven report to measure visitors’ flow throughout the website. The primary objective of carrying out Web Analytics is to optimize the website in order to provide better user experience. Have a clear perspective of website trends.Assess web content problems so that they can be rectified.We need Web Analytics to assess the success rate of a website and its associated business. It is a tactical approach to collect data and generate reports. We use web analytics to track key metrics and analyze visitors’ activity and traffic flow. It is normally carried out to analyze the performance of a website and optimize its web usage. It is a technique that you can employ to collect, measure, report, and analyze your website data.

Web Analytics is the methodological study of online/offline patterns and trends. Web Analytics - Introduction What is Web Analytics?

Big jump in direct desktop traffic